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A midlife blogger, certified master health coach, and digital marketing specialist. I am a devoted wife to Bart, Mother of a son and daughter + two fur-babies.
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It hit me like a ton of bricks one day—I wasn’t happy. My career no longer aligned with the life I wanted, and the joy I once felt had faded. Have you ever had that moment when you stop and think, “Is this really it?” It’s something many of us experience in midlife—a time when we naturally pause, take stock, and start asking some big questions.
For me, that realization became the catalyst for change. I decided to take the skills and education I’d built over the years and turn them into something fresh and exciting. That’s how I found myself diving into a completely new path as a virtual assistant and digital marketing specialist.
It wasn’t easy—I had to refresh my training, brush up on some skills, and take a leap of faith. But three and a half years later, I can honestly say it was one of the best decisions I’ve made. This pivot gave me the freedom to work remotely, the flexibility to design my days, and the joy of collaborating with incredible people.
But I didn’t stop there. Around the same time, I decided to follow another dream I’d been carrying in my heart: becoming a certified master health coach. That decision felt like coming home. It combined my love for wellness and my desire to help others into something truly meaningful. It’s work that lights me up every day, and allows me to speak with some authority on these pages.
Finding purpose in midlife isn’t about starting over—it’s about rediscovering what truly matters to you and creating a life that feels aligned and inspired. In this post, I’ll share actionable steps to help you uncover your purpose. Whether it’s reigniting old passions, exploring new paths, or simply finding more joy in the every day, this is your invitation to embrace the possibilities.
Let’s turn this transformative chapter into something extraordinary together!
“It’s never too late to be what you might have been.”– George Eliot
At its heart, purpose is the spark that makes life feel meaningful. It’s what pulls you out of bed in the morning with a sense of excitement and direction. Here’s the beauty of it: purpose isn’t a one-size-fits-all concept. It grows and shifts with us, shaped by our experiences, priorities, and evolving perspectives. What drove you in your 20s might not resonate the same way now—and that’s not just okay, it’s expected.
If you’re ready to align your midlife purpose with financial empowerment, I can’t recommend Leonie Dawson’s Money, Manifesting + Multiple Streams of Income program enough! This transformative course provides practical tools and powerful insights to help you unlock your financial potential while staying true to your passions. Whether you’re exploring a new career path or building a side hustle that aligns with your purpose, this program is designed to help you create abundance on your terms. Check it out and start crafting the life you’ve been dreaming of!
In midlife, purpose often takes on a deeper, more personal meaning. It’s less about chasing external achievements and more about cultivating internal joy and fulfillment. Ask yourself: What lights me up? What impact do I want to have? What truly matters to me now?
Midlife is like pressing the “pause” button on the hustle of life. By this point, you’ve likely checked off some big milestones—career growth, raising a family, personal achievements. But then comes the question: What’s next?
For many of us, this stage sparks a yearning to look beyond traditional markers of success and uncover something more meaningful. It’s a natural response to recognizing that time is finite, and you want the years ahead to count in the most fulfilling way possible.
But let’s be clear—this isn’t a crisis. It’s a transformation. Midlife is an incredible opportunity to reassess, pivot, and realign your life with what genuinely excites you. It’s a chance to rewrite the story and step into the most authentic version of yourself.
Let’s bust some myths about finding purpose that might be holding you back:
“It’s too late.” False! Purpose isn’t tied to age. Whether you’re 40, 50, or 65, it’s never too late to discover—or rediscover—what makes your heart sing. Some of the most inspiring stories come from people who started fresh in midlife and beyond.
“Purpose is fixed.” Not at all. Purpose is fluid, evolving as you grow and change. What inspired you years ago might not feel relevant now—and that’s not a failure. It’s growth.
Understanding that purpose is deeply personal, adaptable, and ever-evolving is the first step toward unlocking what truly fulfills you. Midlife isn’t a time to wind down; it’s the perfect moment to embrace a whole new chapter of possibility.
Midlife is like a pause button—a chance to take stock of the road you’ve traveled, not to dwell on what’s behind, but to uncover the insights that can guide you forward. Think of it as mining your life for hidden gems that might point the way to your purpose.
Remember when you were younger, and the world felt full of possibilities? What made you feel alive? Maybe it was painting, gardening, dancing, or helping others. Often, those early passions still hold a spark, even if life pulled you in a different direction.
Grab a journal and make a list of hobbies, interests, or causes that still resonate with you. Maybe that love for storytelling becomes a blog, or the joy you found in organizing events inspires a community project. Midlife is the perfect time to reimagine these passions in a way that fits your current life.
Your strengths are like breadcrumbs leading you to your purpose. What comes naturally to you? What do friends and family always turn to you for? Maybe you’re a calming presence, a brilliant strategist, or someone who can whip up a dinner party that feels like magic.
Take a moment to reflect on the skills and talents that have been consistent throughout your life. These strengths aren’t just tools—they’re clues to the work, projects, or roles that could bring you the most fulfillment.
Life’s challenges often leave behind some of the most valuable lessons. Think about the defining moments in your journey—the wins that made you proud and the struggles that stretched you in unexpected ways.
What did those moments teach you? Perhaps a career setback showed you the power of resilience, or navigating a health journey gave you a passion for wellness. These lessons are often the foundation of a purpose that feels uniquely yours.
Reflecting on your passions, strengths, and lessons doesn’t mean reinventing yourself from scratch. It’s about reconnecting with the essence of who you are and using that as a guide to create a life that feels deeply aligned and meaningful.
In the whirlwind of daily responsibilities, that quiet inner voice—the one holding your deepest dreams and desires—often gets drowned out. Reconnecting with it takes intention, but when you do, it’s like finding the compass that points to your true north. By carving out space to listen, you open the door to uncovering what truly lights you up.
There’s something magical about putting pen to paper. Journaling has a way of uncovering thoughts and dreams you didn’t even know you had. Start by grabbing your favorite journal, settling into a cozy spot, and letting your thoughts flow freely.
Here are some prompts to get you started:
Don’t censor yourself—this is your safe space to dream big and explore the possibilities that might be tucked away in the corners of your mind.
The constant noise of life can make it hard to hear your own thoughts. Practices like mindfulness and meditation help quiet the chatter, creating room for clarity and insight.
Try starting your day with 5-10 minutes of focused breathing or a simple guided meditation. Imagine your mind as a still pond—when the ripples settle, you can see everything more clearly. Apps like Calm, Insight Timer, or Headspace are fantastic tools to help you create this daily practice. With a little consistency, you’ll be surprised at the ideas and revelations that surface.
One of the hardest challenges in tuning into your inner voice is shaking off societal and familial “shoulds.” Maybe you’ve spent years chasing goals that weren’t truly your own, shaped by someone else’s idea of success.
Here’s the truth: it’s okay to let those expectations go. Ask yourself, “Am I pursuing this because it aligns with my values, or because I feel obligated?” When you start prioritizing what feels right for you, you open up space for authenticity and fulfillment to flourish.
Reconnecting with your inner voice takes patience, but it’s worth the effort. Trust what you discover during this process—it’s the foundation for living a purpose-driven, meaningful life.
Discovering your purpose in midlife is transformative, but the real magic lies in turning that purpose into action. By setting clear goals, building intentional habits, and remaining open to change, you can create a life that aligns with your values and aspirations.
A purpose without action is like a map without a destination. To bring your vision to life, break it down into manageable, actionable steps. For example, if your purpose involves helping others, start by researching volunteer opportunities or signing up for a relevant course.
Use the SMART framework (Specific, Measurable, Achievable, Relevant, Time-bound) to craft meaningful goals that keep you on track. Write them down, review them regularly, and celebrate your progress along the way. These small wins add momentum to your journey and keep your purpose alive.
Living a purpose-driven life doesn’t require sweeping changes—it’s the small, consistent actions that make all the difference. Identify habits that align with your goals and weave them into your daily routine.
If creativity is part of your purpose, carve out 20 minutes each day to sketch, write, or brainstorm. If health and vitality are your focus, prioritize habits like meal prepping, daily walks, or practicing mindfulness. These seemingly small efforts compound over time, transforming your aspirations into tangible results.
Purpose isn’t carved in stone—it evolves with your experiences and growth. What felt deeply meaningful five years ago may not resonate the same way today, and that’s perfectly okay. Life is a journey of discovery, and sometimes, unexpected detours lead to even greater clarity.
Be willing to reassess and adjust your goals as needed. Let go of perfection and embrace progress. Flexibility is the key to staying aligned with what matters most to you, even as your purpose shifts and grows.
Aligning your purpose with intentional actions turns dreams into reality. It’s not about reaching a final destination—it’s about living each day with intention, fulfillment, and the knowledge that your actions reflect who you truly are.
Embarking on the journey of finding purpose in midlife isn’t without its challenges. Fear, time constraints, and self-doubt can all feel like roadblocks, but with the right strategies and mindset, these hurdles can transform into stepping stones.
One of the biggest barriers to pursuing purpose is the fear of failing. But here’s the truth: failure isn’t the end—it’s a powerful teacher. Every stumble provides valuable lessons about your strengths, resilience, and direction. Instead of asking, “What if I fail?” ask yourself, “What will I learn if I try?”
Remember, some of the world’s greatest successes were born out of trial and error. By embracing failure as a natural part of the process, you shift your perspective from fear to growth. Each misstep brings you closer to clarity and self-discovery.
Midlife often feels like a juggling act. Between careers, family responsibilities, and personal commitments, finding time for self-discovery can seem impossible. But it doesn’t have to be.
Start small—dedicate just 15-30 minutes a day to activities that align with your purpose.
Whether it’s journaling, exploring a hobby, or reading about something you’re passionate about, these small moments add up. Time-blocking can help you carve out intentional space in your schedule, and don’t hesitate to delegate tasks or let go of commitments that don’t align with your goals. Your purpose deserves priority.
Let’s face it—self-doubt is an unwelcome companion on any new journey. That little voice asking, “Am I good enough?” can feel overwhelming, but it doesn’t have to control you.
Combat self-doubt by focusing on your accomplishments and strengths. Keep a journal of your “wins,” no matter how small, to remind yourself of your capabilities. Surround yourself with a network of supportive friends, mentors, or coaches who uplift you and reinforce your confidence. Their belief in you can help quiet the inner critic and strengthen your resolve.
Overcoming obstacles isn’t about avoiding challenges; it’s about meeting them head-on with resilience and courage. Every time you confront fear, make time for your dreams, or silence self-doubt, you’re taking another step toward living with purpose and fulfillment. The journey isn’t easy, but it’s undeniably worth it.
Living with purpose in midlife is nothing short of transformative. It creates a ripple effect that touches every aspect of your life, from your mindset to your relationships and beyond.
There’s an unmatched sense of fulfillment that comes from living authentically—when your actions align with your passions and values, life feels more vibrant and meaningful. It’s not about chasing perfection or having every detail figured out. It’s about waking up each day with a spark, knowing you’re contributing in ways that truly matter to you.
When I transitioned into my career as a virtual assistant and digital marketing specialist, followed by becoming a certified master health coach, I experienced a joy I’d never found in traditional roles. These weren’t just jobs—they were opportunities to live out my purpose, blending flexibility with passion and creating something that resonated deeply with me.
Living with purpose enhances how you connect with others. You show up with more empathy, authenticity, and presence, enriching your relationships with family, friends, and colleagues. Whether it’s deepening conversations with loved ones or collaborating with like-minded people, purpose-driven living fosters bonds that uplift and inspire.
For me, stepping into purposeful work has introduced me to an incredible network of individuals who challenge, motivate, and energize me. These relationships remind me that when you’re aligned with your purpose, you attract people who reflect and support that energy.
Purposeful living isn’t just about what you accomplish today—it’s about the impact you leave behind. Whether you’re mentoring others, raising a family, creating art, or contributing to your community, you’re shaping a legacy that reflects your passions and values.
There’s profound satisfaction in knowing that your actions inspire others and contribute to something greater than yourself. Each choice you make, aligned with your purpose, builds a foundation of meaning that others can carry forward.
When you embrace your purpose, life feels more intentional, connected, and impactful. It’s a journey that not only transforms you but also leaves the world a little brighter.
Finding purpose in midlife isn’t just a goal—it’s a deeply personal journey of rediscovery, growth, and empowerment. It’s about aligning with what truly matters, uncovering the passions that fuel your soul, and creating a life that feels both meaningful and uniquely yours.
For me, this journey began when I faced the realization that my career no longer aligned with my lifestyle or passions. Pivoting to a new path—embracing roles as a virtual assistant and certified health coach—required courage, effort, and self-reflection. But every step was worth it. Today, I’m living a life that excites and fulfills me, proving that transformation is not only possible but incredibly rewarding.
If you’ve ever felt stuck, unsure, or ready for change, know that you’re not alone—and the first step is always within reach. Reflect on where you’ve been, explore the possibilities of where you could go, and give yourself permission to embrace the unknown. Your purpose is out there, waiting for you to claim it.
I’d love to hear from you—what does finding purpose in midlife mean to you? Are you on your journey, or have you already discovered what lights you up? Share your thoughts in the comments so we can build a community of support and inspiration. Remember, midlife isn’t a chapter closing—it’s the start of a bold, new beginning.
If you’re on a journey to rediscover yourself, don’t miss my blog post on 50 Life Changes You Can Make Right Now for a Midlife Transformation – it’s the perfect companion to finding your purpose!
Looking to align your midlife purpose with financial freedom? 💡 Leonie Dawson’s Money, Manifesting + Multiple Streams of Income course is your guide to creating abundance while doing what you love. Start building a life that fulfills both your heart and your wallet!
Journal Prompts:
Here are journal prompts to guide self-reflection and action based on the blog post Finding Purpose in Midlife:
Reflecting on Your Life So Far
Tuning Into Your Inner Voice
Exploring New Avenues
Aligning Purpose with Action
Overcoming Obstacles
Living with Purpose
Kristine Schulman
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Mar 31, 2025
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